Brand Messaging • Strategy • Design • Optimization

Website

Updated visuals and content to better reflect the brand
Fully optimized for speed, mobile responsiveness, and intuitive navigation.
Built with a foundation for modern search engine optimization (SEO) and AI optimization (AIO)

The Problem

Penguin Benefits, a self-service parental leave planning platform, launched in 2020 as a B2C product. They were ready as of 2023 to target the insurance industry to expand their sales approach to B2B.

They came to us for help developing a marketing strategy as well as a redesign of their website.

The Work

1.

Helped create a formalized marketing strategy that could improve their reach and brand awareness

The Results

4 months

In just

Developed

A comprehensive marketing strategy that directed their focus toward key objectives and allowed them to better prioritize and budget their resources.

Client Highlight

Chengchen ("CC") Li is founder and CEO of Penguin Benefits, a SaaS platform she launched in 2020 to demystify parental leave for expecting, adoptive, and foster parents. A former John Hancock actuary with a Stanford MS in Management, she built Penguin after struggling to navigate her own leave as a first-time mom.

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