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Brand Design & Launch  •  Website  •  Product Packaging & Photography

Branding

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  • Logo Design

  • Initial Fonts and Color Builds

  • Accompanying Graphics

  • Launch Promotion​

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Pre-Launch

The owners of Lucky Pigeon Brewing Co. wanted to invest in their branding well before they officially opened their doors. As the first dedicated gluten-free brewery to open in Maine, they wanted to build excitement as they built their brewery from the ground up.

The Work

1.

Created their brand visuals and launch messaging.

The Results

1

Year

They opened

with 4 fresh beers on tap, 2,000 Facebook followers, 1,450 Instagram followers and a tasting room full of excited customers.

Client Highlight

Lucky Pigeon Brewing was born from co­founder Kathleen's need to go gluten-free after her child's birth. Traditional brewery nights lost their joy when she was left with only water or subpar gluten-free options.

 

Recognizing the gap for high-quality, great­tasting gluten-free beer, Kathleen, Bev, Lesley, and Nie launched Lucky Pigeon with a clear mission: to create beer everyone can enjoy in inclusive social spaces. 

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