Every effective digital marketing strategy for startups is built on the same foundation: understand your audience deeply, show up where they're already searching, and give them a reason to trust you before you ask them to buy.

Brand storytelling for female founders is the strategic practice of sharing your authentic journey, values, and expertise to build emotional connections with your ideal clients. By weaving your personal experience into your brand narrative, you make a stronger impact and are more memorable, establish trust faster, and attract clients who resonate with your unique perspective and approach to business.

A budget-friendly approach to your website may make sense when bootstrapping is your only option, but it also creates more issues down the line. If your site is not built with best practices in mind, or isn’t regularly maintained, it can quietly work against you.

When most small business owners are just starting out, it can be hard to find time to think about all the ways to promote their business. It can also cause serious anxiety to spend money that doesn’t go toward directly producing a product or service, when each dollar counts. That’s why we love to talk about public relations with new business owners. It’s a low-cost option that is surprisingly impactful for building awareness in the early days of a small business or startup.

Navigating entrepreneurship in midlife can be challenging - from changing family demands (can you say ”sandwich generation”) to physical changes that can feel like a rollercoaster ride some days, there’s a lot for women to manage, along with running a business. Allison Poole, PT, MPT, WHC, shares her thoughts about how women business owners in perimenopause and menopause can take care of themselves during this period of life and ultimately thrive.

When most small business owners are just starting out, it can be hard to find time to think about all the ways to promote their business. It can also cause serious anxiety to spend money that doesn’t go toward directly producing a product or service, when each dollar counts. That’s why we love to talk about public relations with new business owners. It’s a low-cost option that is surprisingly impactful for building awareness in the early days of a small business or startup.

BOSS conversation series about thriving as a small business owner. We sat down with Kristin Tugman, Ph.D, Founder of Tugman Consulting, to learn more about creating a psychologically healthy workplace.

When you’re just starting a small business, you’re focused on getting in front of customers quickly, but how well do you know your potential customers? That’s where a marketing persona comes in.

Developing a brand is crucial for any new business, especially a small one. For a small business, investing in a cohesive brand strategy can be a make-or-break endeavor. Branding is the key to building strong customer relationships and gaining a competitive advantage, which are both critical to a small business just starting out.