Brand Messaging • Strategy • Design • Optimization

Website

Updated visuals and content to better reflect the brand
Fully optimized for speed, mobile responsiveness, and intuitive navigation.
Built with a foundation for modern search engine optimization (SEO) and AI optimization (AIO)

The Problem

The company started by offering card decks to individuals, coaches, and counselors, but soon transitioned to a digital platform and began targeting employers as well.

They significantly updated the platform, launching the 2.0 version in October 2025. As a result of this elevated tool and further growth in the employer market, it was time for refreshed branding and updated marketing assets.

The Work

1.

Thorough audit of all existing brand assets, marketing systems and website performance.

The Results

6 weeks

In just

Developed

a comprehensive set of updated visuals and a new brand messaging framework that better aligned with their identity.

Client Highlight

WellSort was founded in 2020 by Anush Hansen, a licensed counselor and former epidemiologist and public health researcher, to offer her clients a self-reflection tool that could help them better articulate the factors in work and life that were causing stress, burnout, anxiety, and imbalance.

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