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How Lucky Pigeon and Bootstrap Marketing Built a Brand That Stands Out
Identifying a Market Gap Through a Lived Experience
Lucky Pigeon Brewing was founded when Kathleen Pigeon, newly gluten-free, saw a gap in the market for authentic-tasting, dedicated gluten-free beer.
Partnering with Bootstrap Marketing the brand was built from the ground up: name, logo, packaging, website, and social media; creating instant recognition and a trusted premium identity.
The consistency fueled growth across New England, while Bootstrap's ongoing support allowed the founders to focus on brewing, community, and scaling with confidence.
The Challenge
Launch Maine's first dedicated gluten-free brewery and build up excitement before opening day.
The Solution
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Built a brand identity, logo & website
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Social media strategy & content management
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Pre-launch buzz six months before opening
Current Brand Assets
Logo
Website
Packaging & Photography
PPC Advertising
Results
Opening Day
The tasting room was full of excited customers.
2,000 Followers
1,450 Followers
As of their launch, they already had a social media fan base.
Year One Growth
Market Reach increased and is continuing to grow.
Increase across social media platforms.
Time and time again, people comment on the quality and consistency of our brand visuals, social media messaging, and design. They have helped us build a strong and recognizable brand that aligns with our mission, vision, and values.
- Bev Pigeon, Co-Founder Lucky Pigeon Brewing Co.
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